For our January Startup2Startup, we have invited Matt Blumberg, Cofounder, CEO, and Chairman of Return Path to speak. Matt will share the Return Path story, startup lessons learned, and best practices in email deliverability.
Email is a critical component of how companies communicate with their customers and prospective customers, whether for marketing purposes or as part of the product’s user experience. While writing good copy helps achieve email success, the best copy in the world is worthless if the email doesn’t reach its recipient. Despite its importance, email deliverability remains a black box for most entrepreneurs. Come hear Matt Blumberg demystify email deliverability and share best practices he’s learned building Return Path’s leading email solution.
Matt Blumberg founded Return Path in 1999 because he believed the world needed email to work better. Matt is passionate about enhancing the online relationship between email subscribers and marketers so that both sides of the equation benefit. It is with great pride that he has watched this initial creation grow to a company of 150 employees with the market leading brand, innovative products, and the email industry’s most renowned experts.
Before Return Path, Matt ran marketing, product management, and the internet group for MovieFone, Inc. (later acquired by AOL). Prior to that he served as an associate with private equity firm General Atlantic Partners and was a consultant with Mercer Management Consulting. He holds a B.A. from Princeton University.
You can learn more about Matt by reading his email marketing and entrepreneurship blog Only Once – one of the first CEO blogs on the Internet.
If you want to brush up before Matt’s talk, review the Interactive Advertising Bureau’s definitions of email campaign performance metrics.
Startup2Startup is a group of Silicon Valley geeks, entrepreneurs, and investors dedicated to educating and helping the next generation of internet startups. We meet monthly over dinner to discuss relevant topics in technology and entrepreneurship, connect with new people and companies, and share our knowledge and experience.