Should you run your company like Steve Jobs? Who wouldn’t want to be like Apple? It is the most valuable company in the U.S. and maker of some of the best products in the world. But few outside of the company have a real idea how it actually works. For the last decade, FORTUNE writer Adam Lashinsky has been digging into Apple’s secretive culture and figuring out how things actually work from org structure to culture to marketing to the nuts and bolts of product development. Adam will share what he learned and how those lessons do and don’t apply to your startups.
Adam Lashinsky covers Silicon Valley and Wall Street for FORTUNE. He has been on the magazine’s staff since 2001, and before that he was a columnist for the San Jose Mercury News and TheStreet.com. His cover-story subjects in FORTUNE have included Apple, Hewlett-Packard and Google. He also has written in-depth articles on Wells Fargo, Intel, Oracle, eBay, Twitter, and the venture-capital industry. His book, Inside Apple: How America’s Most Admired – and Secretive –Company Really Works, was published earlier this year by Hachette. A native of Chicago, Lashinsky earned a degree in history and political science from the University of Illinois at Urbana-Champaign in 1989. He lives in San Francisco with his wife and daughter.