This month, we’re building on April’s discussion on Interaction Design by inviting BJ Fogg, head of Stanford’s Persuasive Technology Lab, to share how Behavior Design should change the way that you think about users, design and the way you launch (and relaunch) your product.
His approach will change the way you think about why products like Zynga, Instagram, Groupon and Facebook are effective. It is no accident; students of his are working at all of those companies.
BJ taught the first Facebook App class at Stanford in 2007 and he’s spent the last decade understanding how software can create new habits. He makes a persuasive case that most startups spend too much of their time working on the wrong approaches to getting traction. Instead, he suggests a behavior-centric way of thinking that asks exactly what startups want users to do and focuses on the triggers to get them there.
Fortune magazine says that he’s “one of the most sought-after thinkers in Silicon Valley” and named him one of their “10 Gurus You Should Know.” Students from his Stanford Facebook App class convinced 16 million people to install apps that they built during his 10 week course. He spends most of his time split between teaching at Stanford and consulting with companies like Nike and eBay. You can read more about him at his website or twitter feed.
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